HOW TO USE FNIS GENDER SPECIFIC POSES PROFESSIONAL

HOW TO USE FNIS GENDER SPECIFIC POSES PROFESSIONAL

Iryna Alkhouka, a Belarusian expert, says that in many countries advertising industry is regulated through corporate social responsibility and numerous agreements adopted by professional unions of manufacturers. Exploiting female images in advertising is widely used for promoting goods and services of many globally recognized manufacturers.ДЄs an example of offensive advertising, the lecture recalled a poster by a well-known brand, Gucci, that was banned in the United Kingdom for вЂњabasement of womenвЂ™s dignityвЂќ. One of the conclusions made by the participants was that gender roles and advertising stereotypes at times determined one another, and approaches to identifying gender offensive advertising would often find similar issues in many different countries. The lecture also presented modern approaches to regulating advertising in various countries. commodification of people aimed at diminishing them, usage of sexist language. mentions of certain aspects of вЂtypicallyвЂ™ male or female behavior without any connection to the context in which the goods or services are advertised or are expected to be consumed, The lecture also identified the following features of gender offensive and sexist advertising: Images of women are often exploited in Belarusian advertising as well, it was noted during the lecture.ДЄn example used to illustrate this point was that of a Minsk billboard picturing a sexually objectified woman. This Russian insurance company ad was used to illustrate the wrongful portrayal of gender. Cases of gender-based discrimination in Russian and Belarusian advertising were discussed as well. Participants of the meeting analysed case studies of men and women wrongfully portrayed in advertising campaigns, one of the examples recalling promotional products used in Ukraine during the 2012 UEFA European Championship.

Guests looked into Belarusian and international experience in approaching gender issues which deal with how social roles of men and women in the society are portrayed nowadays in commercial advertising.

The event united researchers, marketers, sociologists, students and others interested in one of the most widely discussed topics: how control is executed today over gender offensive advertising. The lecture was organised by the Office for a Democratic Belarus as part of the Belarus-EU Programme supported by SIDA. A public lecture 'The Role of Advertising in Creating the Image of Men and Women: a Mirror or a Conveyor?' by a Belarusian expert Iryna Alkhouka took place on October 30.

How to use fnis gender specific poses